Most of us know the old adage “know thy audience.” The critical question is slightly
different - what does your audience want?
I recently participated in a discussion on science
communication, moderated by Gail Scowcroft of Discovery
of Sound in the Sea (I highly recommend their website - more about them in
future posts). Ms. Scowcraft defined three classes of audience member that we
might interact with during a talk (or for written communication): learners,
stakeholders, and the media.